Mercedez-Benz had five seconds.

This is June 2012. These days when you want to watch a video on YouTube, there are ads which start that you can only skip after 5 seconds. I hate these ads because they eat into my meager bandwidth. I watched one of them to the end, the new Mercedez-Benz ad. Why did I do that?

Mercedez-Benz had five seconds to do something that the user wouldn’t skip. What did they do?

They started with a nice music video-ish clip of a scene moving past the screen, and some nice music in the background. You see what happened there? For a moment you wouldn’t know this is an ad. I didn’t hit skip. I waited. Then I was sucked into the ad, which is what they wanted. I didn’t like the whole ad so much, but that’s irrelevant; they got me to watch it.

I don’t know if this was intentional. Probably not, because they didn’t do this ad just for YouTube. They did it for TV, everywhere. But it worked here.

Here’s the video: